How to Set Up Inventory-Based Rules for Ecommerce Email Automations
Your abandoned-cart email is ready to send, but the item in the cart sold out an hour ago. The message may still bring a shopper…
How to Create a SKU Naming System for Your Ecommerce Store and Keep Inventory Records Organized
When a customer orders the blue version of a shirt in medium, can you tell at a glance which item to pick? If your product…
How to Automate Ecommerce Customer Segmentation Based on Purchase and Engagement Data
Your store may already have the data you need to send more relevant marketing: what customers bought, how recently they ordered, and whether they interact…
How to Design Product Filters for an Ecommerce Store: A Practical UX Guide
Your shoppers know what they want: a black jacket in their size, a desk that fits a small room, or a gift under a certain…
How to Identify and Reduce Third-Party Script Bloat on Your Ecommerce Website
Your online store may load quickly when you first launch it, then gradually slow down as you add review widgets, analytics tags, chat tools, ad…
Ecommerce Accessibility Checklist: How to Test Your Online Store with a Keyboard and Screen Reader
A shopper finds the right product, selects a size, and heads to checkout. Then a keyboard-only user cannot open the size selector—or a screen reader…
How to Build a Replenishment Email Flow for Repeat-Purchase Products in Your Online Store
Customers who buy a product they use up often need it again. But if your store waits for them to remember, you risk losing the…
How to Create an Ecommerce Return Policy That Customers Can Understand and Your Team Can Enforce
A customer wants to return an item. Your policy says returns are accepted within 30 days, but it does not say whether that means 30…
How to Design an Ecommerce Size Guide That Helps Clothing Shoppers Choose the Right Fit
A shopper likes your jacket, but the size selector gives them three choices and no way to tell which will fit. They may leave to…