Privacy Policy

Last updated: September 16, 2026

Webshop Toolbox respects your privacy and is committed to protecting your personal data. This Privacy Policy explains what personal data we collect, why we process it, how we use it, who we may share it with, and what rights you have under applicable privacy laws, including the General Data Protection Regulation (GDPR).

Webshop Toolbox is an online platform offering practical tools for webshop owners, e-commerce professionals, and marketers.

1. Who We Are

Webshop Toolbox is operated by:

Menno Bouma
The Netherlands
Chamber of Commerce (KvK): 01147202
VAT number: NL001451735B67

Email: info@mennobouma.com

In this Privacy Policy, “Menno Bouma”, “Webshop Toolbox”, “we”, “us”, and “our” refer to the company responsible for processing your personal data.

2. What Personal Data Do We Process?

Depending on how you use Webshop Toolbox, we may process the following categories of personal data.

Account Information

When you create an account, we may process:

First and last name;
Email address;
Username;
Password (stored in encrypted/hashed form);
Company name;
Company website;
Language preference;
Other company information you choose to provide.

Order and Payment Information

When you purchase a Webshop Toolbox product or service, we may process:

Name;
Email address;
Billing information;
Company information;
Products purchased;
Order amount;
Payment status;
Information required for accounting and invoicing.

Payments may be processed by an external payment service provider. We generally do not receive or store complete payment details such as full credit card numbers.

Information You Enter Into Our Tools

When using Webshop Toolbox tools, you may voluntarily provide information about:

Your webshop;
Your company;
Products or services;
Target audience;
Marketing activities;
Competitors;
Keywords;
Advertising campaigns;
Email campaigns;
Content;
Other information necessary to use a particular tool.

This information is processed to provide the requested tool and generate the requested output.

Please do not enter sensitive personal data or special categories of personal data into our tools unless this is necessary and you have an appropriate legal basis for doing so.

Technical Information

When you use our website, we may process technical information such as:

IP address;
Browser type;
Device and operating system;
Date and time of access;
Pages visited;
Technical log information;
Information about how you use our website.

The exact information collected may depend on the cookies, analytics tools, and security technologies used on our website.

3. Why Do We Use Your Personal Data?

We may use personal data for the following purposes.

Providing Our Services

We use your information to:

Create and manage your account;
Provide access to purchased tools;
Process orders;
Operate the tools you use;
Generate personalized results and reports;
Send generated results and documents to you;
Provide customer support.

Personalizing Our Tools

If you provide company information through your account, we may use this information as context when operating our tools.

For example, a tool may use your company name, website, industry, target audience, or other information you have provided to generate a more relevant result.

Administration and Accounting

We process information to manage our financial administration, invoicing, accounting, and legal and tax obligations.

Customer Support

If you contact us, we use the information you provide to respond to your question or request.

Security and Fraud Prevention

We may process information to protect our website, accounts, systems, and services and to detect and prevent fraud, abuse, unauthorized access, or other security incidents.

Improving Webshop Toolbox

We may use information about how our website and services are used to improve Webshop Toolbox.

Where reasonably possible, we use anonymized or aggregated information for these purposes.

Marketing

Where legally permitted and, where required, with your consent, we may use your personal data to send marketing communications, such as newsletters, product updates, offers, and information about Webshop Toolbox.

You can unsubscribe from marketing communications at any time by using the unsubscribe option included in our emails.

4. Legal Basis for Processing

We only process personal data when we have a valid legal basis under applicable data protection law.

Depending on the circumstances, this may include:

Performance of a contract – for example, creating your account, processing your order, and providing access to purchased tools;
Legal obligation – for example, maintaining financial and tax records;
Legitimate interests – for example, securing our services, preventing abuse, and improving our services, where our interests do not override your privacy rights;
Consent – for example, for certain marketing activities or cookies where consent is legally required.

5. AI and Automated Processing

AI technology is an important part of Webshop Toolbox. Our tools may use AI to generate content, marketing strategies, analyses, recommendations, reports, and other outputs.

When you use a Webshop Toolbox tool, information you provide may be processed by technical service providers and AI service providers that are necessary to provide that particular service.

The AI processes your input to generate the requested output.

AI-generated results may contain errors, omissions, or inaccurate information. You are responsible for reviewing and verifying AI-generated output before publishing it, using it in advertising campaigns, making business decisions, or otherwise relying on it.

Webshop Toolbox does not use AI to make decisions about you that produce legal effects or similarly significant effects.

6. Who Do We Share Personal Data With?

We do not sell your personal data.

In order to operate Webshop Toolbox, we may share personal data with carefully selected service providers that support us with services such as:

Website hosting;
Website and account management;
E-commerce and payment processing;
Email delivery;
Automation;
AI processing;
File storage and processing;
Security;
Analytics;
Customer support.

These service providers may only process personal data to the extent necessary to provide their services to us and, where required, under a data processing agreement or other appropriate contractual arrangements.

Depending on our current technical setup, Webshop Toolbox may use services such as:

WordPress / WooCommerce
For our website, user accounts, orders, and access to purchased products.

Forminator
For forms through which users provide information.

Make.com
For automating processes and transferring information between our systems.

AI service providers
For processing user input and generating AI-powered outputs.

Email and SMTP providers
For sending account, order, support, and tool-result emails.

[Payment provider]
For processing payments.

[Hosting provider]
For website hosting and technical infrastructure.

The specific service providers we use may change over time. If such changes materially affect the way we process personal data, we will update this Privacy Policy where appropriate.

7. International Data Transfers

Some of our service providers may process personal data outside the European Economic Area (EEA).

Where personal data is transferred outside the EEA, we ensure that appropriate safeguards are in place as required by applicable data protection law. Depending on the circumstances, these safeguards may include an adequacy decision, Standard Contractual Clauses (SCCs), or other legally recognized transfer mechanisms.

The specific international transfers depend on the service providers we use at any given time.

8. How Long Do We Keep Your Data?

We retain personal data only for as long as necessary for the purposes for which it was collected, unless we are legally required to retain it for a longer period.

As a general guideline:

Account information: while your account remains active and for a reasonable period afterwards where necessary for administration, security, or legal obligations;
Order and billing information: for the legally required accounting and tax retention period;
Information submitted through tools: for as long as necessary to provide the requested service and, where appropriate, for support, administration, or legal purposes;
Customer support communications: for as long as necessary to handle your request and any related follow-up;
Marketing information: until you unsubscribe or withdraw your consent, unless another lawful basis applies.

Specific retention periods may differ depending on the type of data and processing activity.

9. How Do We Protect Your Data?

We take appropriate technical and organizational measures to protect personal data against loss, misuse, unauthorized access, alteration, disclosure, and other forms of unlawful processing.

Depending on the processing activity, these measures may include:

Secure connections;
Access controls;
Restricted access to personal data;
Account security measures;
Security monitoring;
Appropriate contractual arrangements with service providers.

However, no internet-based service can guarantee complete security.

10. Cookies

Webshop Toolbox uses cookies and similar technologies.

Some cookies are necessary for the website to function properly, for example to:

Keep you logged in;
Maintain your shopping cart;
Process orders;
Provide security;
Remember certain settings.

We may also use analytics, functional, and marketing cookies.

Where consent is legally required, we will ask for your consent before placing such cookies.

You can manage or change your cookie preferences through our cookie settings.

11. Your Privacy Rights

Under the GDPR, you have a number of rights concerning your personal data.

Depending on the circumstances, you may request:

Access to your personal data;
Correction of inaccurate or incomplete data;
Deletion of your personal data;
Restriction of processing;
Data portability;
Objection to certain processing activities;
Withdrawal of consent where processing is based on consent.

You can submit a request by contacting:

info@mennobouma.com

To protect your personal data, we may ask you to verify your identity before processing certain requests.

We will respond to your request within the timeframe required by applicable law.

12. Deleting Your Account

You may request that we delete your Webshop Toolbox account.

Following deletion, certain information may still be retained where this is necessary to comply with legal obligations, maintain financial records, resolve disputes, enforce agreements, or protect the security of our services.

13. Complaints

If you have concerns about how we process your personal data, we encourage you to contact us first:

info@mennobouma.com

You also have the right to lodge a complaint with the data protection authority in your country.

If you are located in the Netherlands, the relevant supervisory authority is the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

14. Children’s Privacy

Webshop Toolbox is intended for business owners, e-commerce professionals, and marketers and is not directed at children.

We do not knowingly collect personal data from children where parental consent is legally required.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example when our services, technical systems, service providers, or legal obligations change.

The latest version will always be published on our website.

Where required, we will take reasonable steps to inform users about material changes.

16. Contact Us

If you have questions about this Privacy Policy or the way we process personal data, please contact us:

Menno Bouma
The Netherlands

Email: info@mennobouma.com